Why Do People Switch Between Mobile Operating Systems?

Which mobile operating arrangement practise yous think more people switch from and to? Android to iOS? Or iOS to Android? The answer in your head may depend on your feelings toward the Bone y'all utilize daily: "Y'all'll pry my iPhone [or Milky way, or whatsoever] from my cold, dead hands!" But the numbers—which we gathered in a iii-day survey in August from 2,500 United states of america consumers via a Google Survey—don't lie.

The majority of smartphone users who have switched mobile OSes—18 percentage—went from Android to iOS. Simply eleven per centum went in the other management. (We didn't inquire nigh Windows Phone or BlackBerry.) Naturally, the other 71 percent haven't switched considering, you know, cold dead hands, and so on. Over half of respondents (54 percent) have an iPhone, past the way, and 27 pct take a Samsung telephone.

Information technology'southward interesting to drill into the reasons people make the switch from i mobile Bone to another, every bit shown in the nautical chart above. The outstanding number: Forty-seven pct of those who moved from Android to iOS said their new OS delivers a better user experience. (Apple would agree.) The percent of those who went from iOS to Android and merits a meliorate feel is 30 per centum. Perhaps having a shiny new Bone to play with is reward enough.

The surface area where people clearly experience a switch to Android is a bargain is in the deal itself: 29 percent said the prices are better. Only 11 per centum switched Android to iOS and claimed it was for the savings.

Other criteria for changing back and along (and perchance back again) are neck-and-neck. Better features, for example, is cited by 24 pct of respondents as the motivation to go from iOS to Android, and 25 percent from Android to iOS. Other reasons include more apps, better customer service, and faster software updates—each of which was cited by fewer than six per centum of respondents, no matter which direction the switcheroo was taking.

The operating system itself isn't even the biggest consideration for the survey-takers. When asked to pick one main criterion for going with a detail smartphone, merely nineteen per centum said it was because of the OS. The college criteria: the price, at 33 percent, and the brand, at 26 percent. (In Apple'due south world, of class, the make and the Bone are pretty much synonymous.)

Some other nuggets from the aforementioned survey: When we asked people who've made a switch or are considering switching, almost said they don't care about the new release of a smartphone (56 percent). 30-four percent buy a newly released phone when their contract is up, and 17 percent purchase a new phone but when they break the screen on their current telephone. In fact, when all respondents were asked how ofttimes they replace a phone, over half (53 percent) said they replace a phone when it breaks.

Virtually Eric Griffith

Eric Griffith has been writing about computers, the internet, and applied science professionally for 30 years, more than than half of that fourth dimension with PCMag. He was previously on the founding staff of publications like Windows Sources, FamilyPC, and Access Internet Magazine, all of which are at present defunct, and it'south not his mistake. He spent 6 years writing exclusively about Wi-Fi, merely don't inquire him to set your router. At PCMag he runs several special projects including the Readers' Choice and Business Selection surveys, and yearly coverage of the Fastest ISPs and All-time Gaming ISPs, plus regularly writes features on all tech topics. He'south the author of 2 novels: BETA TEST ("an …

Source: https://sea.pcmag.com/apple-ios-12/29013/why-do-people-switch-between-mobile-operating-systems

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